As CEO of the company, Cliff's primary responsibilities include overseeingthe administration of PROFIT INSIGHT® services and solutions. Cliff also plays a key role in the company's development and execution of its corporate strategy, which includes product/service development, marketing and diversification efforts.
Prior to his executive appointment, Cliff served as an engagement manager, facilitating revenue enhancement engagements for companies which included Bank of America, First Union, UMB, American Express, Chase, SunTrust, GE Capital, AT&T, and Wells Fargo.
Cliff earned a Bachelors Degree in Business and Finance from the University of North Carolina, Charlotte. He is actively involved with the SIAA Youth Athletic Association and helped found the Lake Norman Baseball Club. He lives in the Charlotte area with his wife, Adrienne, and their two sons.