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EDMUND SIM - Director



For more than 16 years, Edmund Sim has worked in the consumer banking sector with various global and regional Asian banks. He specializes in consumer loans and cards and has extensive knowledge and deep understanding of the entire credit cycle. Edmund is skilled in loan origination, credit policies, product development, portfolio management and risk management.

As the Head of Unsecured Products, Cards Portfolio & Payment Solutions for one of the largest banks in Asia, Edmund managed a team of 20 product managers in charge of all credit cards and unsecured loan portfolios’ in the Consumer Banking Group.

Edmund also served as the Unit Head of Analytics for the bank, where he leveraged behavioral models, consumer segmentation, advanced analytics and real-time triggers to deliver incremental revenue & increase product penetration. Edmund developed strategies to improve portfolio profitability, digitize product offerings, enhance retail banking distribution channels and gain market share in many competitive environments.

Edmund Sim has a Bachelor of Science Business Administration majoring in Finance & Business Economics from the Hawaii Pacific University.



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