Program Guide

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Online Banking



Deposit Performance Optimization

Part of a series of Banking Optimization Solutions: AIM™ • MaxCAP™



LIFT™ is a deposit optimization solution that helps bankers gain awareness and insight into deposit revenue drivers. This targeted program improves the performance of each driver by analyzing past decisions (price, process, policy, etc.) and generating new ways to capitalize on current capabilities and generate additional revenue from new markets and products.

To achieve these goals, PROFIT INSIGHT® leverages two powerful disciplines:

LIFT™ delivers revenue generating solutions to any deposits business. PROFIT INSIGHT® experts review fee, product and service structures at multiple levels to evaluate their competitiveness today to prepare for tomorrow. Then, new alternative ideas are developed to turn these structures into market leading revenue generators.

All pricing and billing parameters are analyzed, assessment methodologies and rules and policies are dissected, and performance and cost drivers are benchmarked against PROFIT INSIGHT® standards and industry benchmarks. Account and transactional activity is examined to validate charges, interest and posting while general ledger details are mined to find anomalies and offsets.

These and other analyses combined with our global experience and acumen result in:

  • Detailed evaluation of current performance
  • Development of quantified performance opportunities
  • Assessment of fee income soundness
  • Insight into the key drivers of revenue
  • New ways to manage the business
  • New ideas for revenue generation
  • Justification for introducing change in driving deposit revenue


  • Lower overhead costs
  • Increase product revenue
  • Focus on fee income
  • Transform product competitiveness


Areas of Focus

Margin improvement

  • Interest calculation
  • Promotional offers
  • Orphaned accounts
  • Rate overrides/negotiations
  • Waivers

Fee performance

  • NSF/OD posting
  • Parameters
  • Balance options
  • Chargeable volumes
  • Promotional waivers
  • Automated processes