Your debit card program is your best opportunity to attract new cardholders. TopCard™ optimizes your debit card program by focusing on the programs most profi table economics and develops tactics to drive usage and increase enterprise loyalty. PROFIT INSIGHT® experts use TopCard™ to improve the three most important aspects of your card program:
- ACQUISITION/PENETRATION: Ensure your sales activities and customer communications allow for the highest cardholder penetration. An end-to-end analysis that includes communications, products, and processes leads to strategies to improve your card acquisition success.
- ACTIVATION: Increase activation and customer usage by creating and promoting the right offers to the right segments and targeting bill payments and retail purchases with effective behavior based incentives.
- UTILIZATION: Reduce operating costs and improve member retention by converting customers using traditional non-revenue transactions (check, cash, and ACH payments) to habitual debit card users.
TopCard™ leverages practical experience with industry wide best practices in sales, marketing, and operations to improve performance across your enterprise landscape.
- Increase product revenue
- Reduce unit costs
- Lower overhead costs
- Improve customer interaction
Areas of Focus
- Program rationalization
- Product design
- Interchange income
- Processes and practices
- Portfolio profitability
- Community Banks
- Credit Unions
- Processor Alliances
Your debit card program is the first relationship you have with a new customer. Be sure you make the best “first impression”.
Broaden appeal and customer utility…
- Determine competitive benefit gaps to improve penetration.
- Increase international utility.
- Accelerate EMV adoption by cardholders.
Reduce program costs…
- Increase transaction and ATM usage incentives.
- Reduce fraud with EMV chip and pin.
- Increase productivity by navigating new payment opportunities.
Improve debit card economics…
- Benchmark competitor performance drivers to increase revenues.
- Discover new revenue opportunities.
- Add critical margin by uncovering customer spending trends.