This Top 25 North American credit card issuer sought to reduce reward program costs while maintaining customer engagement and product usage.
Top 25 North American credit card issuer sought to reduce reward program costs while maintaining customer engagement and product usage. Initial scope was limited to Loyalty activities on one flagship product issued by the client.
Profit Insight analyzed the client’s reward programs, qualifying elements for transactions, as well as marketing programs for new and existing product lines. Detailed analysis focused on constructing specific loyalty scenarios to optimize the earning and redemption of reward thresholds, qualifiers and costs across variety of products
Identified $11M in expense savings which enabled client to effectively maintain competitive program offer while restructuring overall costs.