Case Studies | Profit Insight

Second Time's a Charm

Written by hubspot | Oct 15, 2026, 3:23:50 PM

Six Years Later, a Second Profit Insight Engagement Identifies €26M in Annual Opportunities

How revisiting a portfolio with new data, analytical techniques and a fresh perspective uncovered significant additional value.

The Business Challenge

Six years after an initial Profit Insight engagement, this client had undergone significant change.

New products had been introduced and the business had continued to grow. Following the original engagement, the client had implemented seven Profit Insight recommendations, generating €7 million per year in incremental revenue.

Recognizing that portfolios, products and business priorities had evolved, the client invited Profit Insight back to identify what new opportunities might now exist.

The Approach

Profit Insight imported new data and applied new analytical techniques to reassess the portfolio.

Rather than simply revisiting the recommendations from the original engagement, the analysis resized previously identified strategies and looked for entirely new opportunities based on the client's current portfolio and business environment.

 

Engagement Results

The second engagement identified 17 new recommendations with a combined potential value of €26 million per year.

This demonstrated the value of periodically reassessing a portfolio as products, customer behaviour, management priorities and analytical capabilities evolve.

 

The Profit Insight Difference 

The client's portfolio and management environment had changed significantly over the six years between engagements.

What remained consistent was Profit Insight's attention to detail, depth of analysis and pursuit of new opportunities.

 

Key Outcomes

€26M Annual value identified

17 New recommendations

€7M p.a. Previously generated from the original engagement

6 years Between engagements