The client engaged Profit Insight to quickly identify new pricing techniques and strategies. Ultimately, a number of our recommendations were implemented, generating $10 million in incremental revenue per year.
Top 25 card issuer in North America and major retailer impacted by a challenging economic climate as well as regulatory changes, needed to quickly identify new pricing techniques and strategies. The client was sensitive to market reputation and did not want disruption to their product offerings or customer base.
Profit Insight’s analysts discovered gaps in the value proposition of the client’s card products and limited variation in pricing structures and application of financial elements at the account level.
Our analysis enabled the development of various segments and the ability to apply different pricing levers among various products while increasing market awareness and consumer engagement.
Profit Insight identified and quantified 10 strategies totaling $18 million in annual benefit.
Client ultimately implemented 6 of the recommendations resulting in $10M incremental revenue in the first year.