Born in Ireland in 1963, George has worked in the financial industry for more than 30 years, handling numerous international projects and assignments along the way. A Chartered Accountant, (Trinity College Dublin and Irish Accountants, Bastow Charleton), he moved to London in 1984 working initially as a Financial Controller. Three years later, he and two partners started the accounting and business management system reseller, Quattro Business Systems, who employed 44 staff and had a client based of 70 when the business was sold.
In 1992, George joined UK payments terminal manufacturer Dione as International Sales Director. In 1999, he created a JV with Dione’s Indian distributor, iSmart International, to further develop smart card based EMV and Chip/Pin solutions. As CEO of iSmart, he designed and developed a number of leading edge Smart Card based EMV payment, loyalty and security applications. These were sold and distributed internationally through five global sales offices. George sold his stake in the Company in 2003, returning to the UK where he joined PROFIT INSIGHT® in April 2003, initially to develop the UK and Irish markets. He is now a member of the PROFIT INSIGHT® Senior Management team with overall responsibility for Europe, Russia, North Africa and the Middle East.