leadership
Who we are

Leadership

Meet Profit Insight's Executive Team

We are consultants, data analysts and change agents with decades of practical hands-on experience partnering with our clients to bring viable solutions to their business. We are a global team of earnings enhancement experts, ready to guide your institution to increased earnings and a more profitable future.

Cliff McKee

Chairman/CEO

As Chairman/CEO, Cliff is responsible for overseeing Profit Insight’s global services and solutions. He leads the company's corporate strategy development and execution including product/service development, joint ventures/partnerships, and global diversification efforts.  Cliff brings over 30 years’ experience in consulting and banking and guides our executive team to ensure our clients’ success.

George White

President | International

George is responsible for Profit Insight’s international business activities including growth and expansion in more than 50 countries globally.  Based in the UK, he brings more than 30 years international retail banking experience to develop new business opportunities and partnerships. 

Duncan MacNichol

President | Americas

Duncan is responsible for Profit Insight’s business activities within the U.S. and Canada.  His banking and consulting career has spanned nearly 40 years with specific expertise in retail banking, credit card, corporate finance, and performance optimization.

Karen Salisbury, PMP

Head of Client Delivery

As Head of Client Delivery, Karen is responsible for leading Profit Insight’s engagement teams and partnering with clients to bring solutions to improve their performance.  She brings over 20 years of payments industry expertise, which includes leadership and management consulting experience focused on Operations, Financial Performance and Optimization, Program/Project Management, Strategic Planning, and Change Management.

Darla Davis

Chief Financial Officer

As the Chief Financial Officer, Darla is responsible for the company’s strategic financials/budgeting, global client/vendor contract administration, accounting, marketing, and corporate tax reporting. She is experienced in a wide range of roles across several professional services industries.

global

Globally trusted. Data-driven. Proven results.

Financial institutions all around the globe trust our proven, data-driven approach to enhancing their existing portfolios. A fresh, outside perspective can help your institution reach new heights.

Global Presence
Our Mission

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